From Burnout to Breakthrough:
How she went from struggling to show up consistently to a rad content strategy that attracts and converts on autopilot
Meet Lu. A Brazilian living in NYC who’s a #digibiz coach teaching people to build digital businesses that work by themselves by leveraging the power of YouTube.
For years, Lu had been working with hundreds of experts & coaches to help them build their online businesses in the form of courses, coaching & consulting
But then something terrible happened…
After doing multiple back-to-back launches during 2020, Lu found herself in a hospital ER struggling with a life-threatening BURNOUT.
“I thought I was literally going to die” (Her words not ours)
But somehow her business kept not only surviving but thriving – how?
The answer is YOUTUBE.
So she decided to create a program from scratch that would teach people to create, sell and scale their own online courses on autopilot, discover unlimited earning potential, and experience unimaginable FREEDOM along the way — all by leveraging the power of YouTube
Told ya! Market & Media Co. is a magical constellation of Freedom-fencers and stargazers who value Freedom & Liberation above all else ;)
But here’s the catch…
The YouTube channel that was bringing her leads on autopilot was only targeting the Brazilian audience since it was made for just them.
And now after moving to the city of her dreams- NYC, she wanted to pivot.
That’s right! Same niche, Same program, Different market.
But things weren’t looking good…
She was in a brand new city, with her therapy dog Lola trying to build a business from scratch and worst – do it all by herself (once again)
She felt anxious & frustrated juggling between her life & business while simultaneously recovering from a traumatic burnout.
Not only was she trying & failing to create regular content for her followers on YouTube & Instagram to keep them engaged and stay relevant on the platforms, while also showing up in the group coaching calls for her LIVE Brazilian program but also she was struggling to put together assets and launch to a brand new market
Not to forget – all while trying to enjoy her new life in a city that never sleeps without burning out (AGAIN)
Let’s just say – It’s A LOT. (Especially when you’re a one-woman show and have no “team” to back you up, push you through, and hold you accountable)
Her days started with some non-negotiables (especially after her burnout) — journaling and alternating between hitting the gym or going on long walks with Lola to the dog park.
Showering and sitting on her work desk and then?
Contemplating just giving up altogether after staring at her long list of tasks she had to accomplish that day…
Zoom calls after Zoom calls, researching, scripting, filming, and editing the Yt videos, creating “trendy” & algorithm-worthy content for Ig & TikTok, “engaging” inside her account to get new leads, micro-managing her members-only Fb group community, finding time for friends and family back in Brazil, and genuinely enjoying the raw & real experience of what it’s like to be a New Yorker.
That was when she realized how her days were starting to look all too familiar and how she was again on the road to dig her own grave…
She needed help ASAP.
And no sooner did she start looking into her options than she realized these well-established digital agencies and marketing “experts” didn’t give a shit about her business — her vision, her values, her mission
Some didn’t even let her speak in a 60-min “discovery call”
“Ughh! Doesn’t matter what I want, all they want is money”, she thought after every call
Until she found us.
“Your ability to genuinely hear my ideas and vision, validate my doubts and fears, and offer the best advice instills a new sense of confidence and satisfaction in my business every time imposter syndrome pops up.” ~Lu
From This
To This (IN JUST 1 MONTH…)
Testimonial
Testimonial
“Working with Khushi has truly helped me take my ideal client’s pains and desires and turn them into content that’s inspiring, and actionable for my ideal client…”
I decided to hire Khushi when I felt that I was struggling with keeping up the pace of staying consistent on Social Media and creating content that truly converts for my business.
And when I met her, we had a talk, we hit it off right away and now that we’ve been working for 3 months together, I feel that she’s made a huge difference in my day-to-day workflows and the results in my business.
Working with Khushi has truly helped me take my ideal client’s pains and desires and turn them into content that’s inspiring, and actionable for my ideal client.
If you’re thinking that you need help with your Social Media content, and your Copywriting, I truly recommend working with Khushi. She’s really good at communicating and taking feedback and at truly synthesizing the content that you need into your voice and your brand.
Lu Levy (Digibiz Coach)
From scammed to successful:
How she went from Wasting Thousands on a Fraudulent Ads Manager to Consistent $10k Launches
Meet Sahaj. A self-taught cake design expert living in Canada who’s also a course-creator — teaching home-bakers how to start & grow their cake businesses from home.
Seeing no cake artists in Canada making & selling cakes that truly represented the authentic South-Asian culture and celebrations, Sahaj took matters into her own hands and started her home bakery 10 years ago…
And soon realized that she was not alone who felt the lack of the South-Asian aesthetics in the Canadian baking industry
As her art got better, her small little hobby turned into a popular & ever-flourishing business venture
And that was when she realized that if she can do it- others can too.
She created her Cake Design Academy from scratch teaching people not only the art of creating beautifully designed cakes that wow the customers but also how to turn a cake-making hobby into a full-fledged multi-figure business.
After launching organically a few times, she soon realized that if she wants to make a bigger impact she would have to go all in.
And that’s when she decided to look into Facebook ads…
But like most people dipping their toes into Facebook ads for the very first time she had no idea where to start…
So she hired a Facebook ads “expert” who promised her a lot of leads, sales & $$.
Only to turn out it was all fluff. In exchange for over $1000 (aside from what the ads manager charged her), her first ad campaign barely got her any leads.
And when it was time to discuss the results of their second ad campaign, the ads manager stopped answering her texts altogether.
“Ugh! I kept pulling my hair in frustration”
She emailed him, texted him, called him, and pretty much tried everything under the sun but to no use…
She felt burned, cheated & ignored by this so-called “expert”
And when it was time to launch again, she decided she was not going to trust anyone blindly this time…
“I hope you don’t mind but I did some digging on you guys so that I know what I’m getting myself into… nothing against you I’ve just been burned so bad by my last ads manager”, she said to me on our discovery call
After getting enough assurance on the call and feeling satisfied during her research, she chose to work with us.
NOT ONLY THAT…
She was so impressed with the results she got that she also decided to hire us to manage her Instagram.
The results?
See for yourself ;)
$1 for every $427
1st-course launch —> 494 leads at $1 CPL with 28 sales resulting in total revenue of $11956 with a total ad spend of $495.40
*Additional ad spend of $156.67 on retargeting ads.
2nd-course launch —> 1k leads at $ 0.83 CPL with 22 sales resulting in total revenue of $10934 with a total ad spend of $398.50
*Additional ad spend of $118.41 on retargeting ads.
1st workshop —> 37 sales at $3.02 at Cost per purchase resulting in total revenue of $3219 with a total ad spend of C$111.98
A total increase in Instagram followers of 15,499 from 24k to 39.4k in less than 10 months.
A major increase in overall engagement of the Instagram account (1 M reach in 90 days)
1 Million in 90 days
Testimonial
Testimonial
“I made more than double the sales I had anticipated thanks to the amazing ads campaign Khushi put together for the mini-course.”
Before working with Khushi, I didn’t have a great experience working with an ads manager. I was struggling to make ads work for my course and was spending way too much money but not seeing the kind of return I hoped for. I actually didn’t even know I was spending way more than I should’ve been, and my previous ads manager unfortunately wasn’t that great.
When I found Khushi’s profile and met with her for the consultation, I knew right away she was very knowledgeable and had great ideas that could help me.
The best part about working with Khushi has been how incredibly helpful she’s been, she’s constantly sharing really great ideas to make my ads better and even tips on improving my social media strategy. Also, at the end of my course campaign, I had spent less than half the amount I had done with my previous ads manager, yet had received a much greater return! This shows me that Khushi really is knowledgeable, knows exactly what she’s doing, and will go above and beyond to ensure that my campaign was successful.
I didn’t have a great ads manager experience in the past, so was a bit hesitant to hire another ads manager. However from the second I spoke with Khushi she was nothing but kind, generous and so very helpful. I could tell right away that she had experience and knowledge about FB ads and was an expert in this field. She proved this throughout the multiple campaigns she did for me, each campaign producing incredible results, much better than I could’ve ever imagined.
I was able to launch a mini course in a very short period of time, not having to worry about the ads as I knew Khushi would do a fantastic job with them. I made more than double the sales I had anticipated thanks to the amazing ads campaign Khushi put together for the mini course.
For my cake course launch, Khushi was super helpful during the entire promo period. We ran multiple campaigns and even had to completely delete one and start from scratch because I wanted to go in a different direction, which I was able to do with Khushi’s help. The course campaign performed really well and I’m very happy with the results I’ve seen.
I’m super excited to continue working with Khushi for lead generation and leading into my next launch in a few months. I would highly recommend Khushi to anyone looking for an expert Facebook & Instagram ads manager. Even though there is a huge time difference between where I reside and Khushi, I never felt that was an issue. Khushi has been nothing but super accommodating during the entire time I’ve worked with her. She’s been more than generous with sharing the knowledge she has, even when it came to social media strategies. Thank you so much Khushi for being such a valuable asset to my business, there’s no way I could’ve had all this success without her expertise.
S.K. (Cake Design Coach)
From Fear to Triumph:
How she went from feeling overwhelmed & fearful in starting her online business while being a full-time, FORTUNE 5 employee to launching a thriving online business with digital courses, data merch, and LIVE training programs.
Meet Hana. A FORTUNE 5 Data Analyst from California who teaches people how to effectively analyze and visualize data to advance their careers.
As a geographer-turned-data analyst who’d worked in the industry for quite some years, she realized that just like her, anyone with a passion for data could make a successful transition into the tech industry.
And that’s when she decided to share her story and help people with the same passion pursue a career in tech.
The problem?
Hana knew that Instagram could help her build a community of like-minded tech enthusiasts by reaching a wider audience, but she didn't know how to get started.
Despite recognizing Instagram's potential to expand her reach, Hana was unsure how to get started…
Balancing work o top of content creation and community-building became overwhelming, leaving Hana feeling frustrated and lost.
From early morning planning sessions to late-night content creation and going to bed past midnight — exhausted and drained out, Hana knew she needed support to succeed.
That’s when she’d had enough and decided to seek help.
And the help sure did HELPPPP ;)
Have a look!
From This
Reach-101
Total Audience- 253
New followers per week- 9
Impressions- -363(in the negative)
Profile visits- 58
Website taps- 2
0 posts interaction, 1 story interaction
Unclear Audience( Not a defined CTA in accordance with the biz)
To This
A cohesive looking feed
Reach- 18.1k
Total audience- 2,298
New followers per week- 965
Impressions- 73,672
Profile visits- 4,684
Website taps- 301
3,133 post interactions, 45/425 story interactions
(IN freaking 25 days…)
Testimonial
Testimonial
“Investing in Khushi’s services is one of the best business decisions I’ve made and I wish I had hired her sooner…”
I was feeling overwhelmed with starting my tech business while also trying to market on social media. In particular, finding time to find and engage with my target audience while also having enough time to stay in my zone of expertise and creating content related to that. I also had little clue about how to market strategically on Instagram.
During my discovery call with Khushi, it became apparent that she was an expert across multiple social media platforms and had up-to-date knowledge on which of these businesses like mine should be focusing on.
The best thing about working with Khushi is that she truly is a strategist. She backs every suggestion and plans with a well-thought-out strategy that is catered to a particular niche. When confronted with a new idea, she isn’t afraid to deep dive into it and comes back with several great options to choose from based on her in-depth research.
I haven’t tried other services and have no desire to.
My goal when hiring Khushi was to grow my new business account which had approximately 200 followers. In less than a month, I saw an approximate 110% increase in followers. What I thought would take 3 months to achieve, she did in less than that. I’ve also seen an increase in engagement on posts and more importantly, her services have brought so much relief into my life by allowing me to focus on other aspects of my business.
I would 100% recommend Khushi to others because she’s terrific to work with and is clearly an expert in social media strategy and marketing.
Investing in Khushi’s services is one of the best business decisions I’ve made and I wish I had hired her sooner. Especially as a #solopreneur, I’ve seen productivity in many aspects of my business improve because of her services as well as her advice, which goes beyond just social media.
Hana Khan (Data Viz & Presentation Coach)